Launching in Australia soon

QR labels for kids' belongings

Kids lost their jacket... again.
Time for LoopTag.

Your morning coffee shouldn't come with a side of "where's your jacket?"

🔒 Your details are never shared with the finder.

Our story

LoopTag was born late one evening,
out of pure frustration.

Three kids. Three school bags. Three sports kits. And somehow, always one missing jacket.

$200+
average annual spend replacing lost uniform items
1 in 3
items lost per child each year

I'm a mum who has done the lost property walk of shame more times than I'd like to admit. Dug through bins of unnamed clothing. Sent the group chat message no parent wants to send — "has anyone seen Elliott's hat?" Stood at the school gate on a Friday afternoon wondering whether the jumper would ever make it home.

The problem was never careless kids. It was that there was no easy way for the person who found the jacket to return it. No way for me to know it had even been found. The well-meaning parent, teacher, or good Samaritan who picked it up had no idea who it belonged to or how to reach us.

I just wanted a simple way for anyone who found my child's things to get them home. And a way for me to know the moment they did.

"So one evening, in the small hours, LoopTag was born."

Founder, LoopTag

See it in action

Your child's jumper is missing.
Here's exactly what LoopTag does.

Step through the flow and see how a lost item finds its way home.

Elliott's
jumper
missing
Item is lost
Elliott's jumper
goes missing
Scan me if lost
Finder scans
Any phone,
no app needed
LOOPTAG
This item belongs to
Elliott M.
Return to:
St Mary's School
front office
I've returned this ✓
Item card shown
Return instructions,
no contact details
looptag
Elliott's jumper
returned ✓
Check school office
You're notified
Instant alert,
item is safe
Elliott's jumper goes missing at school.
Built for parents

Parent owned. Parent tested.

Your child's privacy, protected

Built with privacy first. You decide what a finder sees — initials only, nothing more.

Item catalogue per child

Keep track of everything that matters. Log items under each child's profile and update their status as things come and go.

One account, whole family

The whole family, covered. One account, one login, one less thing to think about.

Peel-and-stick or iron-on

Two label types, one simple rule. Peel-and-stick for bags and bottles. Iron-on for uniforms that are staying put.

Early access

LoopTag is almost here.

Join the waitlist for early access to label packs when LoopTag launches in Australia.

No spam. Unsubscribe any time. We'll only contact you about LoopTag.